Entries

  • Behind the logo

  • King Alfred’s Way

  • The Big Bike Bash

Behind the logo

Creating a logo for Rimecuda was both exciting and scary. Exciting as it’s one of the most creative aspects of starting a brand; it’s your flag, it’s what you want to be recognised as representing you, you’ll be using it on everything.

It’s scary for all the same reasons: how do you come up with something that hasn’t been done already? what image can represent what you’re trying to say? what makes it any different from the hundreds of generic “outdoors” logos already out there?

The New Forest has a lot to offer, we have lots of wildlife (some very famous ponies), historical landmarks, ancient trees…. All great logo potential, but nothing that jumped out at us.

After weeks of research and many different logo trials it finally hit us. A part of the forest close to home that I’ve been photographing, walking and riding through for years. The east entrance to the Roe Enclosure. I’ve always loved how the tree-line appears to be on a perfect arch with the gravel path cutting a gap right through the middle. Time it right in the summer and you will catch the sun setting directly behind it. It’s a setting that always makes me stop and admire it. The logo had to be this!

We’re not going to try and convince you a circular logo with trees and a sunset is anything new, but ours is real, it has meaning to us and it’s taken directly from the New Forest National Park.

If you want to see it for yourselves then head for ///finest.permanent.reeling on what3words. Great views from anywhere along that track.

King Alfred’s Way

4 day bikepacking adventure

“King Alfred’s Way is a 350km circular off-road adventure route through 10,000 years of history, connecting some of England’s most iconic sites.”

4 days of wild camping, incredible views, big climbs, fast downhills, stone circles, dented rims, many flats (all me), laughs, flapjacks and lots of lessons learnt for the next trip.

Big thanks to Ash and Scotty for putting up with my flats and hill walks.

This trip was the first field test of the new Rufus Stone bike from Rune Bicycles. A stunning looking bike that sailed through the trip. Check them out here

For more information on the route, check the Cycling UK page

Big Bike Bash 

Our first Big Bike Bash and our first Rimecuda stall. We had a blast, watched races, saw live bands, drank a couple of ales and met new friends. Big thank you to Dan and the team for letting us come along, and great to be at an event purely focused on families and encouraging kids to get on bikes. Here's a little more about them:  
The Big Bike Bash is organised and run entirely by unpaid volunteers solely to raise funds for UK Youth / Avon Tyrrell. Following the 2022 event UK Youth / Avon Tyrrell will receive over £35,000 which brings the total in the twelve years of the Big Bike Bash to over £250,000. Most notably in 2019 we increased the rental fleet of bikes for use by people visiting the centre and contributed toward the climbing tower. 
https://bigbikebash.org.uk